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What Our Clients Are Saying About Us

The CFO Centre Group has over 500 current clients. Below you can find out what a small selection of our clients have to say about us:

Australian Education and Leadership Centre

The Australian Education and Leadership Centre engaged the services of the CFO centre early in 2013. It was the first time we had come across such a service however it was appealing for both its’ flexibility and focus on financial strategy.

Anne-Marie was our consultant and she proved herself very quickly as a trusted advisor and confidante for myself as CEO. I found her both insightful and strategic in her approach to everything we did. I estimate her advice saved us 100’s of 1000s of dollars and allowed us to fully appreciate our financial position for the first time in the business’s history.

As a family business she was able to negotiate the politics of a husband and wife directorship with astonishing aptitude. Her complete attention to detail enabled me as CEO to concentrate on the business of doing business.

I would highly recommend Anne-Marie as a CFO and commend the Centre for its work in the field.

Tracey Hodgkins, Director and CEO, The Australian Education and Leadership Centre

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Australian Education and Leadership Centre

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By engaging the CFO Centre only seven months ago, RAQ have progressed in maturing financial information and accuracy at a more rapid rate than it could have achieved alone.

Our business has grown threefold over the last six years however our financial systems and
processes had not matured at the rate required to assist this much larger organisation. Claire Davis from the CFO Centre coached the Finance team, reviewed our processes and implemented more appropriate work practices and checklists resulting in greater accuracy and efficiency. One of the most welcoming outcomes is we now have our end of month figures in half the time.Engaging the CFO Centre has been an investment into our business: we now enjoy new financial reports which have assisted us to make more informed decisions and understand the risks associated with the choices we make. Rolling three year forecasts combined with business modelling have provided greater visibility to the impact of the decision options we have before us. Their support helped us to take action to improve our surplus for the year, think strategically about the future giving the Board and the Executive team more confidence in the financial information and advice provided.

Rachel Cowan, Relationships Australia QLD

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RAQ

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Elixir Consulting – Recruitment

As the Managing Director of a business coaching organisation you might think I’d have my house in order better than most, but you know what they say about plumbers and leaky taps! I first engaged Annemarie Papelard from the CFO Centre after discovering that my bookkeeper had been out of her depth for some time and our accounts were, suffice to say, rather messy. Running a National team of coaches, travelling frequently around Australia, and being a mum of 4 young children was no excuse to feel a little out of control of my company accounts. I needed an experienced professional who could empower me again, help us get on top of our cashflow and be a sounding board for strategy decisions on the future of our business model. I wanted a CFO and confidante, but didn’t need to employ someone full-time.

Anna was amazing at helping me to sort out my accounts, liaise with a nervous banker and recognise accounting issues. She is the detail-oriented financial mastermind I needed to support me through a difficult time in my business and I enjoy our regular meetings. I know I’m like many business owners who feel the need to take care of everything ourselves and not reach out for help, and yet I believe we all need a trusted independent person that we can bounce ideas off and who can identify potential issues before they happen… I know that I have that in Anna.

Sue Viskovic, Managing Director – Elixir Consulting

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Elixir Consulting

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CFO Centre has not only instilled financial disciplines
into our business, he’s been a true CFO – acting as a sounding board; helping
us secure funding; and providing valuable insights as we grow our business.

Matt Hampshire, CEO – Contiigo

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Contiigo

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FM Innovations employed our part-time CFO for the first time last year when the 2 directors could no longer see the wood for the trees. With a small busy team we were working so much in the business that we had lost a lot of strategic management focus and decided we needed an outside view of our world.

Our CFO conducted a detailed review of our company and put together a comprehensive report which painted a complete picture of our current business. BY working with him we have been able to understand our pitfalls and our strengths and put in place a strategic plan to address and sustainably grow the business.

I highly recommend The CFO Centre. Their approach is extremely professional and yet, open and personable. We instantly felt we could trust our CFO with any information he needed to help us and we look forward to continuing our relationship and growing the business with him over the long term.

Kristiana Greenwood, Director – FM Innovations

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FM Innovations

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Challenge: Amplifier Agency Pty Ltd specialises in providing custom built mobile application solutions for international and Australian clients. Its two enterprises are a cross-platform shareable app called “Snapps” and an interactive music platform for mobile devices – “AirJ”. Amplifier also has other systems in development and is at the forefront of burgeoning mobile applications technology. Due to the success of these leading-edge technologies, the company was experiencing rapid change, growth and operational frustrations. As a result, it required new direction, additional resources and the expertise of a finance executive. CEO Adam Friedman has a strong background in marketing and advertising and is highly creative and interpersonal, but he needed direction financially on how to adopt a cash-flow strategy and reporting structure to manage expansion while mitigating risk. He also needed to free up his time in order for him to focus on the running of his business. Adam had been working with an accountant, who was providing him with advice on past and historic information which was of no value to him. While Adam was working with a number of industry specialists, they lacked commercial experience on a strategic and operational level. Essentially, Adam needed a value add solution that would enable him to grow his business, improve current processes so that he could reap the benefits of his innovative technology-based product while it was “hot” and a market leader.

Solution: CFO Centre provided Amplifier Agency with insight into how to best manage change and growth. In order to formulate a clear picture, the part-time CFO took Adam through the CFO Centre’s 12 Step Model in order to clearly identify those areas within the business that needed improvements. The CFO developed a robust financial reporting system that provided Amplifier with reporting structures to measure financial results against budgets and forecasts on a monthly and quarterly basis. He extracted current financial data from Amplifier Agency’s reporting system and provided strategic direction for the CEO, from which he would use to make important operational decisions, solve problems and identify lucrative sales channels. Having identified weaknesses in the reporting of financial information, The next step was to provide for a funding strategy for the company’s growth, based on four levels of planning, 12 months, five years, 10 years and finally, an exit strategy. The CFO incorporated the total strategic assumptions together with connected financial data to create a medium and long term strategic model for the organisation. From here, they were able to obtain a very realistic view of the resources, marketing and cash flow requirements needed to plan the future stages of growth. The CFO then introduced Adam to a select group of venture capitalists and investment banks as they negotiate a funding and strategic plan to grow the company to its next and future stages.

Result: The CFO Centre has now created clear pathway that will support the Amplifier Agency’s products and services and allow expansion given the current opportunities within the mobile applications market. With technology-related businesses, timing is essential, so the forming of a strategic relationships with CFO Centre`s key distribution partners will also fast-track Amplifier`s growth and market positioning to expand beyond its current customer base. The CFO Centre is not just providing operational solutions to the business`s positioning, but is also providing valuable, multi-faceted strategic solutions as the business grows. The Amplifier Agency can incrementally make use of the CFO Centre as the business and its products develop on an ongoing basis.

Amplifier Agency creates innovative shareable smartphone apps for a wide range of businesses, brands and broadcasters that drive sales and create new mobile marketing opportunities. To find out how your business will benefit, call Amplifier on (03) 9690-1010 or email contact@amplifieragency.com

From the CFO:
“As a startup, the Amplifier Agency had a solid foundation for growth given the marketing and technology background of its CEO, Adam Friedman. In order to expand on its market leading products and skills, a change of mindset and strategic approach was needed to ensure the business can achieve success with its next stage of growth. This included assessing the resource, reporting, funding and internal controls within the business and adopting a hands-on approach to improve current processes. Once these weaknesses were identified and acted upon, Adam received clear and transparent reports, a manageable cash flow tool and improved resource structuring to streamline the way the business operated. The immediate effect of these changes ensured Adam had more time to run the business and focus on his strategic goals and positioning. Following the successful improvements to the operational side of the business, I continue to work strategically with Adam on a monthly basis as we steer the business to higher growth through prudent strategic alliances and best practices for leveraging off his market leading products.”

Adam Friedman
CEO, Amplifier Agency Pty Ltd

“Our part-time CFO has been a very valuable resource for us at Amplifier Agency. We were experiencing rapid growth and the growing pains that go along with it, and he stepped in as a virtual CFO and was able to assist us in a number of key financial and strategic areas. In addition to providing insight into how best to manage the growth and structure of our enterprise and leverage our unique platforms, he also connected us with key industry investors and clients, which has helped us considerably in moving to the next stage of our business development. Our part-time CFO consistently adds value and I look forward to our continuing fruitful business relationship. I highly recommend The CFO Centre and greatly appreciate their efforts to date.”

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Amplifier Agency Pty Ltd

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We recently met Rupen at a networking function for small to medium businesses. After being very impressed by his presentation, we asked him to get in contact with us. Rupen understood exactly where our business was at and what we were looking for, without us even saying anything.

Rupen ensured he lined us up with a CFO that would suit the culture of our business. We met Anna, and she fitted us like a glove. Over the past 10 months, Anna has helped us achieve many of our strategic and financial goals and we have benefitted greatly from her advice and contribution to the culture of our organisation. The customer service of the team behind her has been second to none.

I would not hesitate to recommend CFO Centre to any size business, looking to grow to the next level.

Erin Erceg, General Manager

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Season Funerals

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Laser Plumbing Sale – Plumbing Industry

The CFO Centre greatly supported our business with financial advice and guidance. They assisted us with the further development of our daily cash flow systems and the management of our liquidity position. We found them to be highly professional, courteous and very knowledgeable. Their expertise assisted our company with the analysis of financial data and the cementing of the financial direction of the business.

Simon Schembri
Laser Plumbing Sale, Business Manager

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Laser Plumbing Sale

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IDL Group

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