THE 5 KEY THREATS TO AUSTRALIAN WINERIES – WHAT TO DO? (part 2)
To recap, threats were:
1.Demographic shift in consumer base
2.Reduced cellar door and restaurant sales
3.International trade tensions
4.Increased emphasis on e-commerce
5.Changing values of consumers
1.ONGOING DEMOGRAPHIC SHIFT OF CONSUMERS
Wineries must understand and deal with this.










