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Craig Daly – Regional Director, Auckland NZ

Craig Daly – Regional Director, Auckland NZ
Picture of Craig Daly – Regional Director, Auckland NZ

Craig Daly – Regional Director, Auckland NZ

Craig is a chief financial officer and chartered accountant with over 20 years of experience in managing finances for companies of all sizes, including time as a start-up entrepreneur. He lead these businesses in strategy development, financial performance, and business growth. Craig’s experience covers a number of industries including IT, FMCG retail, construction, services and manufacturing. Over ten years’ experience serving as board member with various listed and unlisted organisations.


He has managed strategy development for businesses through to execution. Has extensive experience in turn-around and restructuring businesses, experiencing negative financial results. In-depth knowledge and understanding of current strategic business operations best practices with focus on business set-up, start-up, execution, and management. Craig is foremost a problem solver, finding the best possible solutions, by applying his knowledge gained from years of experience in resolving the issues and concerns which businesses face. He has the technical skills to understand the business and the systemic skills to examine a business holistically and know where to invest time.


Craig is an excellent communicator who builds relationships with both internal and external stakeholders, and is able to identify their needs and goals, resulting in successful conversations. He also values the diversity of thought and perspectives brought by working in a team setting.


Craig’s key capabilities are:-


Strategy design & implementation

Restructuring & reengineering businesses

Business modelling

Sustainable, significant and rapid growth management

IT management and implementation

Change and risk management

Corporate finance – mergers and acquisitions

Structuring leadership through effective corporate governance

Raising debt and equity capital

Cross functional team leadership




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