Tracey Loubser – Principal, Western Australia
Tracey Loubser is a Hons Degree qualified accountant. She started her career with Deloitte’s in South Africa working closely with small and medium businesses (SME’s). From then she knew her passion would be to support SME’s. She enjoyed a fast-tracked career in corporate accounting (Financial Acc, Management Acc and Risk), but when her and her family immigrated to Australia in 2007, she knew she wanted to get back to supporting SME’s thrive through financial clarity.
Tracey started her own consultancy businesses and worked closely with many SME’s of various industries and sizes for over 9 years. During this time her clients enjoyed some amazing profit & cashflow improvement successes. After being in business for so long Tracey truly understands the challenges of starting and growing a business. Her client successes have proven that financial clarity can turn a business from surviving to thriving.
She won numerous awards; 5 local Chamber awards, one State award and a finalist in the Australian Accounting awards (Top 8 Thought Leader nationally). She has presented at Accounting Industry Professional Development events and been published in both accounting industry publications and small businesses publications. Tracey feels her move to CFO Centre is an exciting step to working closely with more larger businesses and being part of world wide team to support her learning and growth as a CFO.
Tracey’s Key Capabilities:
- Analysis and improvement of product / service profitability.
- Finding and eliminating business money leaks
- Overall profit improvement
- Scaling business growth
- Budgeting & Forecasting
- Cashflow forecasting